So give it some time and keep checking Google Trends to see if the query maintains a strong volume after the initial spike. Interest disappears as quickly as it arrives. There are a lot of search queries that are short-lived, like news topics. If you can identify any new trends like this that recently skyrocketed in query volume, you could potentially jump on that with your website or your business before anyone else does. If you check Google Trends for this term, you’ll see how dramatically searches for it spiked starting in October 2020 when people started hearing about it. For example, consider Twitter rolling out the “Twitter Fleets” feature on November 17th to select Twitter accounts. This could be anything, including new slang words, news topics, or new products. The key to identifying very new trends that few other sites or businesses have capitalized on yet is by finding queries with a very sharp spike of recent traffic. You can also modify the view by geographic region, time period, or whether the queries were made on Image Search, News Search, Google Shopping, or YouTube Search. Just select All categories and choose from a subset of Google queries. You can also narrow this down to categories of Google queries rather than all of them.
This is why Google Trends is so effective at showing seasonal trends for topics. The popularity of this search term peaks at nearly 100% leading up to Christmas and flattens the rest of the year. If you type “Christmas shopping” into Google Trends, you’ll see its relative popularity over time compared to all other Google search terms.Īs you can see, the range on the left axis goes from 0 to 100 to represent the overall popularity of the query across the entire web. Relative to what? Relative to all possible queries, on a scale of 0 to 100.
Instead, it shows you relative popularity of a search query. Google Trends will not show you the search volume for keywords. This is the most important thing you can possibly take away from this article. In this article, we’ll show you the most effective way to use Google Trends as well as some cool tricks to get the most out of it. You can also use it for several SEO purposes like keyword research or comparing how well your own site or business is doing against your competitors. You can see if interest in a term is rising or decreasing. Google trends will show you how popular certain search terms, and how their popularity varies over time.
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